Case Study: Ronald McDonald House Charities of the Intermountain Area achieves 67+ new legacy donors and $1.6M in bequest commitments with FreeWill

How a regional featureship with FreeWill allowed RMHC of the Intermountain Area to reach more donors and raise $1.6M in bequests

Ronald McDonald House Charities of the Intermountain Area (RMHCIA) sought to expand its planned giving program to ensure its services could continue for decades to come. The organization restructured its fundraising efforts with a new focus on reaching more potential legacy donors. They partnered with FreeWill and its online bequest tool to help achieve this goal.

FreeWill provided an easy, free online platform for supporters to create wills and include bequests to RMHCIA. The vendor supplied all necessary promotional content and RMHCIA also leveraged FreeWill's regional featureship to be highlighted to users in its geographic area. This multifaceted solution resulted in more than 65 new legacy donors and over $1.6 million in bequest commitments for the charity.

Ronald McDonald House Charities of the Intermountain Area

Vickie Moschetti

Chief Stewardship & Major Gifts Officer