Case Study: Greater Pittsburgh Community Food Bank attracts new donors and secures larger gifts with FreeWill

How a Pittsburgh food bank is attracting new donors & securing larger gifts

Greater attract new donors and increase long-term donor value. The challenge was facilitating, without overburdening their fundraising team. They turned-serve solution for their donors.

Using FreeWill’s tools, including the Regional Feature and custom integration links, the food bank made it simple for supporters to make estate plans and give non-cash gifts. This solution helped them secure new donors and retain current ones, raising over $475,000 in bequest commitments. The measurable impact in just six months included $345,000 raised via the Regional Feature, $131,000 from their custom will site, and 18 new legacy donors secured. FreeWill provided a seamless, user-friendly platform that significantly boosted the food bank's planned giving program.

Greater Pittsburgh Community Food Bank

Megan Bailey

Director of
Individual Giving