Case Study: Atlanta Habitat for Humanity achieves $14M+ in legacy gift commitments with FreeWill

Atlanta Habitat for Humanity's breakthrough in planned giving

Atlanta Habitat for Humanity, the largest Habitat for Humanity affiliate in Georgia, faced a challenge in managing its planned giving program. They received a few bequests annually without context, making it difficult to centralize data and steward donors proactively. They partnered with the vendor FreeWill to address this issue.

By implementing FreeWill's platform and services, Atlanta Habitat launched a successful planned giving initiative. The solution provided valuable data insights and customizable outreach tools. This partnership resulted in them securing over 80 legacy commitments, far surpassing their goal, which totaled more than $14 million in future gifts and led to the creation of a formal Legacy Society.

Atlanta Habitat for Humanity

Peggy Still Johnson

Senior Director