Case Study: a leading streaming service provider achieves dramatic revenue and impression growth with FreeWheel’s Programmatic Module

How FreeWheel enabled holistic decisioning across unified demand pools and optimized yield for a leading streaming service

a leading streaming service provider faced the challenge of optimizing yield across direct-sold and programmatic channels while preserving TV-level compliance and a premium user experience. They worked with FreeWheel and adopted the FreeWheel Programmatic Module to streamline operations, bring automation to buyers, and enable unified decisioning across disparate sales channels.

FreeWheel implemented its Programmatic Module to unify demand, enable a single auction across direct and programmatic buyers, and maintain granular seller controls. The solution increased competition, win rates and average CPMs, driving substantial revenue growth: Q2 2020 impressions rose 104% with revenue up 92%, and Q3 2020 impressions rose 272% with revenue up 283%, all while preserving control over inventory and the user experience.