Case Study: a leading media company achieves streamlined operations and maximized yield with FreeWheel's Marketplace Platform

How FreeWheel enabled frictionless transactions between a major US Programmer and top-tier media reseller to streamline operations and maximize yield

A leading media company needed a more flexible monetization solution that supported all demand channels, improved inventory discoverability and reporting accuracy, and simplified partner workflows. They migrated from FreeWheel’s legacy inventory sharing tools to FreeWheel’s Marketplace Platform to address these challenges and streamline transactions with trusted reseller partners.

FreeWheel implemented its Marketplace Platform—combining programmatic and direct-sales capabilities—and used its Advisory Services team to simplify the migration. The solution enabled frictionless on-platform transactions, greater precision, transparency and control, operational efficiencies, better forecasting, increased scale and transactional volume, and a reported 100X increase in inventory reporting accuracy; FreeWheel also cites a 97 percent client satisfaction rate across its products.