Case Study: Time.is Triples RPMs with Freestar's Ad Monetization

Time.is triples RPMs with Freestar

Time.is, a website providing precise global time and timezone conversion, faced challenges with its previous ad management solutions, which lacked proactive optimization and strong customer support. Seeking higher revenue and better publisher support, they turned to Freestar for its ad monetization services.

Freestar implemented a comprehensive solution including new key ad units, video ad placements, and a dynamic flooring algorithm. As a result, Time.is tripled its monthly RPM and achieved a 10X increase in monthly revenue since 2018. Specific optimizations led to immediate lifts, including a 21% page RPM increase from ad unit changes and a 30% revenue lift from video ads.

Time.is