Case Study: Sports Reference boosts ad revenue by 33.6% with Freestar

Sports Reference boosts ad revenue 33.6% with Freestar

Sports Reference, a leading sports statistics website network with over 1 million daily users, was underperforming substantially with its previous ad monetization solution. Their challenge was to find a new partner, Freestar, that could maximize revenue while also providing responsive support and prioritizing user experience.

Freestar implemented its fully-managed web monetization solution, which included adding flex ad sizes, video ad units, and bottom adhesion ads. These optimizations led to a 33.6% increase in Sports Reference's ad revenue in 2022. Video ads alone generated over $1 million in revenue by the end of Q4, while the flex sizes resulted in RPM lifts of up to 30% across their sites. Freestar's support also made ad management significantly easier for the customer.

Sports Reference