Case Study: SignUpGenius achieves 38% revenue growth with Freestar

SignUpGenius increases ad revenue 38% with Freestar

SignUpGenius, a provider of online sign-up tools for event coordination, was facing decreasing CPMs and technological issues with its previous ad platform. Their goals were to find a monetization partner, Freestar, that could ensure prompt payment, offer direct sales capabilities, and provide responsive customer service to resolve issues quickly.

Freestar implemented its header bidding solution, which included new demand partners, lazy loading, and optimized ad units. This approach resulted in a significant positive impact for SignUpGenius, including a 38% increase in ad revenue, a 42% increase in CPMs, and a 10% improvement in site viewability.

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