Case Study: SignUp achieves 114% email revenue lift with Freestar

SignUp lifts email revenue 114% in six months with Freestar

SignUp, an event coordination platform used by over 27 million people, was struggling with its email monetization. After seeing minimal performance improvement from a previous partner, they sought a new solution from vendor Freestar that could provide high ad quality, an additional revenue source, and full operational management without negatively impacting their user experience.

Freestar implemented its email monetization service through a partnership with LiveIntent. They replicated SignUp's ad layout, optimized placements for a seamless user experience, and enabled the LiveConnect tag. This solution delivered a 114% revenue lift in the first six months, far exceeding the typical performance benchmark and providing SignUp with full transparency into their ad operations.

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