Case Study: SignUp increases ad revenue by 45% with Freestar

SignUp increases ad revenue 45% YoY with Freestar

SignUp, a platform used by over 27 million people to coordinate events, was facing challenges with its ad monetization. They were skeptical of vendors who overpromised but needed a solution offering greater transparency, better publisher support, and improved mobile and email monetization. They partnered with the ad management vendor Freestar to address these issues.

Freestar implemented a comprehensive solution including new key ad units, managed demand partner relationships, and deployed their dynamic flooring technology. This partnership resulted in a 45% year-over-year increase in ad revenue for SignUp, alongside a 30% lift in RPM and a 20% lift in CPM. Even with a significant drop in impressions, revenue remained stable, demonstrating the effectiveness of Freestar's approach.

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