Case Study: ScienceDaily Improves Website Monetization with Freestar

ScienceDaily boosts eCPM 19.8% with Freestar

ScienceDaily, a publisher, needed a partner to manage its ad tech stack and website monetization. This would allow its team to focus on editorial content. Their challenges included a lack of industry expertise, a need for more demand partners, and concerns over ad quality. They turned to the vendor Freestar for its header bidding solution and management services.

Freestar implemented its header bidding solution and provided ongoing optimization and industry expertise. As a result, ScienceDaily saw significant monetization improvements, including a 19.8% increase in eCPM from the previous year. This allowed the customer to focus on long-term growth and user experience.

ScienceDaily