Case Study: Reader’s Digest boosts revenue by 33% with Freestar AMP monetization

Reader’s Digest boosts revenue by 33% in 30 days with Freestar

Reader’s Digest was successfully generating ad revenue from its web traffic but faced a new challenge as more of its audience shifted to mobile. Although the company had AMP-powered pages, they were not optimized for monetization, leaving significant revenue untapped. They partnered with Freestar to implement an AMP monetization strategy to increase display ad revenue and eCPM.

Freestar implemented its best practices for AMP monetization on Reader’s Digest's site, starting with a clean slate to ensure proper code validation and an improved user experience. This solution delivered immediate and significant results. In just 30 days, Freestar helped Reader’s Digest boost its overall revenue by 33%, with AMP revenue even surpassing its web revenue. The campaign also resulted in a 35% increase in eCPM and higher traffic from improved Google rankings.

Reader’s Digest