Case Study: Mexican Train achieves a 58.7% Android revenue increase with Freestar

Mexican Train boosts Android revenue 58.7% YOY with Freestar

Mexican Train, a mobile game developer, faced challenges in maximizing its in-app ad revenue while managing all aspects of the app's development. The creator, Christian Tuskes, sought an outsourced monetization solution from vendor Freestar to increase revenue, manage multiple platforms, and leverage industry expertise.

Freestar implemented a solution focusing on adding premium demand partners, optimizing ad placement for user experience, and introducing high-impact ad units like rewarded video. As a result, Mexican Train achieved a 58.7% year-over-year revenue increase on Android, with eCPMs improving by over 40% in one month and overall eCPMs improving by 3x. Freestar also helped navigate industry changes on iOS while improving yield.

Mexican Train