Case Study: Meetup boosts iOS revenue by 370% with Freestar

Meetup grows iOS revenue 370% with Freestar

Meetup, a platform for organizing and joining local groups and events, sought to create a new revenue stream through in-app and web monetization without negatively impacting its user experience. They partnered with vendor Freestar to implement its monetization solution, aiming to explore maximum revenue potential while protecting critical user metrics like Group Joins and RSVPs.

Freestar implemented a custom integration for Meetup, prioritizing a conservative approach to ads. The solution included testing ads with gradual traffic increments, a sensitive blocklist, flooring optimization for iOS, and activating key ad units. As a result, Meetup's iOS revenue grew by 370% and CPMs by 43% within the first three months, while web ad revenue increased by 85%.

Meetup