Case Study: FlightAware boosts productivity by 90% with Freestar

FlightAware cuts new demand partner test time by 90% with Freestar

FlightAware, the world's largest flight-tracking data company, was facing a falling fill rate and needed a header bidding solution to support its growing user base. Their previous iframe-based ad serving solution lacked the ad quality controls, automated reporting, and extensive demand partners required for efficient operations, prompting them to seek a new vendor, Freestar.

Freestar implemented its Publisher Ad Server solution, which included its header bidding container and access to its demand partners. This provided FlightAware with the tools to quickly test new partners and develop a system for malicious ad reporting. The solution reduced the time to conduct new demand partner tests by 90%, from one month to just a few days, significantly increasing operational efficiency.

FlightAware