Case Study: F1i.com achieves 492% revenue growth with Freestar

F1i.com boosts revenue by 492% with Freestar

F1i.com, a website providing Formula 1 news and reports, was successfully generating ad revenue on its desktop site but faced a challenge with its mobile performance. Their AMP mobile pages were not monetizing as effectively as the web version. To improve their AMP monetization strategy, increase display ad revenue, and boost eCPMs, the company partnered with the vendor Freestar.

Freestar conducted a comprehensive audit of the site and implemented a custom AMP optimization strategy. This involved fixing code for compliance, optimizing ad placements, and improving the user experience. As a result of Freestar's solution, F1i.com achieved a 2.5x higher eCPM and a 492% revenue increase on its AMP pages, which ultimately surpassed its web revenue.

F1i.com