Freestar
32 Case Studies
Case Study: El Comercio Boosts AMP Revenue by 70% with Freestar
A Freestar Case Study
El Comercio boosts AMP revenue by 70% with Freestar
El Comercio, a Peruvian news website, faced challenges with its AMP monetization, as its previous solution was not meeting revenue targets and lacked effective Spanish-language support. The company partnered with the vendor Freestar to find a new AMP monetization provider that could deliver higher revenue and dedicated, Spanish-speaking customer success support.
Freestar implemented a new AMP solution featuring dynamic flooring algorithms, new ad units like flying carpet, and ad refresh technology. As a result, El Comercio saw a 52% increase in RPM and a 70% increase in AMP revenue, making it their main source of programmatic revenue. The success with Freestar's AMP solution has led El Comercio to begin testing web monetization with the vendor as well.
View this case study…