Case Study: Doodle Achieves 123% Session RPM Growth with Freestar

Doodle boosts Session RPM by 123% with Freestar

Doodle, a meeting scheduling tool, faced challenges scaling their ad revenue while prioritizing their premium subscription business. Their internal ad ops team was not fully scaled, and they needed consolidated reporting, technical resources, and industry expertise. They partnered with vendor Freestar for its web monetization solution to address these needs.

Freestar implemented a full-service web monetization solution, providing Doodle with a dedicated Yield Manager, additional demand partners, and new ad products like video. This strategy resulted in a massive 123% year-over-year increase in session RPM for Doodle. Freestar also streamlined operations, allowing for much quicker resolution of ad ops issues and new partner integrations.

Doodle