Case Study: DeepAI boosts organic search traffic and CPM while cutting ads with Freestar

DeepAI cuts ads by 50% and boosts organic search traffic 26% with Freestar

DeepAI, a provider of AI tools, aimed to reduce its ad load by 50% to improve user experience and long-term audience growth. The challenge was to achieve this without suffering a major revenue loss or negatively impacting user engagement and SEO. They partnered with Freestar to implement this new strategy with their limited engineering resources.

Freestar helped DeepAI execute a smart ad reduction strategy by removing the most intrusive and lowest-performing ad units. This resulted in a leaner site with a 33% drop in impressions but stable revenue. The outcomes included a 45% CPM increase and a 26% boost in organic search traffic, proving the success of the approach. Freestar's solution delivered measurable improvements in both user experience and monetization.

DeepAI