Case Study: Boing Boing boosts ad revenue with Freestar AMP monetization

Boing Boing boosts ad revenue 69% in one month with Freestar

Boing Boing, a long-standing independent technology and culture website, needed to transition from direct ad sales to a scalable programmatic monetization solution to maximize its ad revenue. They partnered with the vendor Freestar for its web ad monetization service, seeking industry expertise, new ad products, and access to premium demand partners.

Freestar implemented its solution, which included a specific focus on AMP monetization by adding key ad units and optimizing flooring strategies. The results were immediate and significant; in the first month, Boing Boing saw a 69% increase in ad revenue and a 46% increase in CPMs. Over a 12-month period, AMP revenue grew by 362%, and this channel now accounts for approximately 25% of Boing Boing's overall ad revenue.

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