Case Study: Al Jazeera achieves a 135% RPM increase with Freestar

Al Jazeera increases RPM by 135% with Freestar

Al Jazeera, a non-profit media organization, faced challenges in maximizing its programmatic advertising revenue due to a small operations team and limited ad tech resources. Their setup was restricted, primarily using AdX and a few partners, which made issue resolution labor-intensive and hindered growth initiatives. They partnered with Freestar to expand their partnerships and increase efficiency.

Freestar implemented a comprehensive solution that included prioritizing technical issues, utilizing dynamic ads, implementing a floor strategy, and enhancing the overall ad stack with a CMP integration. This approach allowed Freestar to introduce significant additional demand. The results were substantial, with Freestar delivering a 135% increase in RPM and recouping over $20,000 in lost revenue.

Al Jazeera