Case Study: Zandu Nityam boosts product trials and brand recall with FreeStand's phygital sampling solution

Zandu Nityam reaches 75,000 customers with FreeStand phygital sampling

Zandu Nityam faced the challenge of enhancing product visibility and consumer trials for its digestive aid in a saturated market. To directly influence purchase decisions and boost brand recognition, they partnered with vendor FreeStand to implement a product sampling solution.

The solution implemented by FreeStand was a "phygital" campaign that integrated digital targeting on the LoveLocal app with in-store sampling execution. This strategy successfully created over 75,000 customer trials and generated massive brand impressions, leading to significant increases in both short-term purchases and long-term brand loyalty for Zandu Nityam.

Zandu Nityam