Case Study: Zandu Chyawanprash boosts brand recall with FreeStand sampling

Zandu Chyawanprash boosts brand recall 10x with FreeStand

The customer, Zandu Chyawanprash, faced the challenge of differentiating its product in a saturated health supplements market and driving consumer trials. Their objective was to elevate awareness of their immunity-boosting chyawanprash during seasonal changes. The vendor, FreeStand, implemented a strategic product sampling solution via the Swiggy Instamart platform to address this.

FreeStand executed a targeted campaign that distributed Zandu Chyawanprash samples alongside health drink orders on Swiggy Instamart in Delhi. The solution utilized pincode targeting and competitive product placement to maximize relevance and impact. The campaign achieved widespread distribution and was highly successful, leading to a significant 10x surge in brand recall for Zandu Chyawanprash, effectively enhancing consumer engagement and trials.

Zandu Chyawanprash