Case Study: Unilever boosts skincare trial and sales with FreeStand's digital sampling solution

Unilever drives 41% purchase conversion with FreeStand

Hindustan Unilever Limited (HUL) faced the challenge of overcoming consumer skepticism about new skincare products in a digital world where physical product trials were difficult. To boost brand engagement and sales, HUL partnered with vendor FreeStand to implement a digital product sampling campaign, the "Be-Beautiful Box".

FreeStand executed a campaign using a branded web app and hyper-targeted Facebook ads to reach consumers. They utilized a chatbot for qualification and streamlined logistics for direct-to-doorstep sample delivery. The campaign successfully delivered samples to nearly 10,000 consumers across India, resulting in a 41% purchase conversion rate from those who provided feedback, demonstrating the solution's high effectiveness for FreeStand.

Unilever