Case Study: Piramal Little’s boosts baby product trials and purchase intent with FreeStand’s digital sampling

Piramal Little's drives 33% confirmed sample claims with FreeStand

Piramal Little's, a baby care brand, faced the challenge of establishing reliability and breaking through the clutter in a market flooded with products. To enhance visibility and drive adoption among new parents, they partnered with FreeStand to implement a digital product sampling solution.

FreeStand implemented a targeted campaign using an Instagram-led chatbot to qualify parents and offer a personalized sampling journey with automated SKU selection for custom diaper sizes. This solution resulted in 3,216 conversions from targeted ads, a 33% confirmed sample claim rate, and recorded a 15% purchase intent. The campaign was highly successful, achieving a 95.4% customer satisfaction rate with overwhelmingly positive feedback, effectively building trust and loyalty for Piramal Little's.

Piramal Little's