Case Study: L'Oréal India launches CeraVe with FreeStand's digital product sampling solution

L'Oréal India reaches 10+ million women with FreeStand’s digital sampling

L'Oréal India sought to boost the reach of its new CeraVe brand in key Indian markets and build a base of early customers. The company partnered with vendor FreeStand to execute a digital product sampling campaign that would overcome challenges like the country's vast diversity and a low dermatologist-to-population ratio.

FreeStand implemented a solution using its SaaS platform, Meta ads, and personalized Instagram and WhatsApp chatbots for real-time engagement and hyper-targeting. The campaign reached over 10 million women, generated over 200,000 interactions, and collected first-party data from more than 300,000 individuals. FreeStand's strategy resulted in a 30x higher than average market feedback rate and significant consumer engagement, earning the campaign three industry awards.

L'Oréal India