Case Study: Evocus H2O drives 71% purchase intent with FreeStand digital sampling

Evocus H2O drives 71% purchase intent with FreeStand

Evocus H2O, a specialized health-focused alkaline water brand, faced the challenge of introducing its novel Black Alkaline Water to a skeptical market. To overcome this barrier and build trust, they partnered with the vendor FreeStand to implement a digital product sampling solution.

FreeStand executed a targeted campaign using social media ads and a sophisticated chatbot to educate consumers, qualify leads, and manage sample delivery. This strategy allowed high-end consumers to physically experience the product's benefits. The results were highly successful, with FreeStand helping Evocus H2O reach over one million unique customers and achieve a 71% purchase intent rate, generating a 134% return on investment for the brand.

Evocus H2O