Case Study: Cipla boosts smoking cessation engagement with FreeStand digital product sampling

Cipla drives 23% purchase intent with FreeStand

The customer, Cipla, faced the challenge of effectively reaching and engaging a diverse demographic of moderate smokers across India to promote its Nicotex product and encourage smoking cessation. The vendor, FreeStand, implemented a digital product sampling solution to address this challenge, utilizing targeted digital advertising and multi-lingual chatbots to interact with potential users.

FreeStand's solution leveraged Instagram and WhatsApp chatbots to qualify users and facilitate sample claims, followed by a managed logistics platform for doorstep delivery and feedback collection. The campaign reached over 3 million unique customers and generated a 23% purchase intent. FreeStand also provided valuable claimant analysis, revealing that 56% of female claimants requested a sample for a loved one.

Cipla