Case Study: Richemont gains deeper customer journey insights with Freespee

Richemont - Customer Case Study

Richemont, the luxury group behind around 17 international brands in watchmaking and jewelry, needed better visibility into the customer journey before purchase. A key challenge was understanding which touchpoints and campaigns drove calls to its customer relationship centers and boutiques, as well as identifying missed calls and lost business opportunities across its maisons.

Using Freespee’s call tracking and conversion platform, Richemont gained clearer insight into where callers came from, which campaigns influenced them, and how calls contributed to the purchase journey. With Freespee, Richemont was also able to measure missed calls and connect calls to later boutique purchases, helping the company optimize marketing activations and improve the customer experience.

Richemont