Case Study: Precis Digital unlocks hidden call-tracking insights with Freespee

Precis Digital - Customer Case Study

Precis Digital, a digital marketing agency, needed a better way to connect data across their marketing stack and understand the true value of customer journeys that included phone calls. They worked with Freespee and its call tracking capabilities to unlock hidden data and uncover insights that were difficult to see in tools like analytics, CRM, and marketing automation systems.

With Freespee, Precis Digital was able to track website-generated calls more accurately and improve how they followed up on leads. In one client case, Freespee revealed that 70% of leads were generated via phone calls—an insight that changed how the team evaluated website performance and helped them optimize both the site and the store experience.

Precis Digital

Jakob Wallsten

Founder and Partner