Case Study: Oikotie.fi improves lead tracking and missed-call follow-up with Freespee

Oikotie.fi - Customer Case Study

Oikotie.fi, part of Sanoma’s classifieds and a leading Finnish online marketplace for cars, real-estate, and jobs, needed a better way to measure the full impact of its advertising. While online leads were easy to track, phone calls from interested buyers were not, making it difficult for advertisers to calculate ROI and for dealers to understand how many leads Oikotie.fi generated. The customer also faced the common industry issue of missed calls, with many car dealers losing a significant share of incoming prospects.

Freespee implemented a full call-tracking and lead-management solution for Oikotie.fi using local tracking numbers and the Freespee API, integrating call metrics into monthly reporting. Freespee also enabled instant missed-call notifications by email or SMS, including the caller’s phone number for quick follow-up, and provided Freespee Analytics to dealers so they could measure calls from multiple channels. The result was measurable phone lead tracking across Oikotie.fi’s advertising, better visibility into ROI, and improved ability for dealers to respond to missed opportunities.

Oikotie.fi