Case Study: AllClear Travel Insurance links online and offline conversions with Freespee

AllClear Travel Insurance - Customer Case Study

AllClear Travel Insurance, one of the UK’s top travel insurers, specialises in cover for people with existing medical conditions, particularly customers in their 50s. Their challenge was connecting online activity with offline conversions, especially because many visitors needed complex policy advice and preferred to call before buying. They worked with Freespee to better identify these high-value customers and understand the impact of web traffic on phone sales.

Freespee implemented its call tracking and conversion attribution solution on AllClear’s website, helping the teams link online campaigns to offline calls and focus optimisation on the right campaigns. The integration was described as smooth and fast, with strong support from Freespee, and the tool was quickly adopted across IT, the call centre, and marketing. The main result was better visibility into customer behaviour and higher-value opportunities, with the technology adding value without changing the customer experience.

AllClear Travel Insurance