Case Study: Cannings Butchers refreshes its brand with Freerange Future

Cannings Butchers refreshes its brand with Freerange Future after 12 years

Cannings Butchers, a group of free range butchers in Melbourne, faced increasing competition at the high end of its market and needed to stay fresh and relevant to remain customers' first choice. The company engaged Freerange Future to help reposition itself and refresh its brand identity.

Freerange Future began with a marketing audit and developed a new modern brand that better aligned with Cannings' values. The vendor rolled out this new identity across the website, store signage, vehicles, uniforms, packaging, and all marketing channels. The new brand was warmly embraced by both staff and customers, successfully repositioning Cannings Free Range Butchers for the future.

Cannings Butchers