Case Study: ShoutBrands streamlines its digital marketing platform with Freeport Metrics

ShoutBrands consolidates 4 digital marketing products with Freeport Metrics

ShoutBrands, a provider of white-label digital marketing products to entrepreneurs and agencies, faced challenges with user adoption and a lack of a single comprehensive platform. They partnered with the vendor Freeport Metrics, which employed its business strategy and experience design services to address these needs.

Freeport Metrics re-envisioned the platform using a human-centered design approach, creating a high-fidelity prototype that consolidated siloed products into one inclusive solution. This provided ShoutBrands with a tangible, ambitious future vision and a deeper, more empathic understanding of its user base, ultimately clarifying their opportunity within the digital marketing ecosystem.

ShoutBrands