Freemius
14 Case Studies
Case Study: PootlePress sells $9K in first-month licenses with Freemius
A Freemius Case Study
How ‘Pootle Pagebuilder’ Sold Licenses for $9K on Its 1st Month
PootlePress, a UK-based WordPress company led by Jamie Marsland, needed a better way to sell and license its new plugin, Pootle Pagebuilder. The team wanted a free version on WordPress.org with an easy in-dashboard upgrade path, plus better visibility into how users were actually using the product.
Using Freemius for licensing, checkout, software updates, and user insights, PootlePress integrated the service in about one week and saw its first sale within two days. In its first month with Freemius, Pootle Pagebuilder sold nearly $9K in licenses, despite having fewer than 4,000 active installs, and the team gained actionable feedback to improve onboarding and conversion.
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PootlePress
Jamie Marsland
Founder