Case Study: ThemeKraft saves time and avoids EU VAT hassles with Freemius

How Migrating ThemeKraft’s Plugins to Freemius Saved Them from The EU VAT Mess

ThemeKraft, led by Sven Lehnert, is a Germany-based WordPress product company behind plugins like BuddyForms. As an EU business selling digital products, they were struggling with the heavy administrative burden of EU VAT compliance, invoice management, and maintaining their old EDD-based store while trying to stay focused on product development, support, and marketing.

By migrating their plugins to Freemius, ThemeKraft offloaded checkout, licensing, and EU VAT handling to the vendor, Freemius, and also gained insights into user behavior through Freemius Insights. The transition took only a few days for existing products, and the business shifted to monthly, annual, and lifetime subscriptions. The result was a more stable revenue stream, easier accounting, and far less VAT-related headache, with Freemius helping them manage everything from migration support to ongoing payments.

Themekraft

Sven Lehnert

Business Owner