Case Study: Spectrum Brands creates a standout IHHS exhibit with Freeman

Spectrum Brands - Customer Case Study

Spectrum Brands, a global consumer products leader, partnered with Freeman to strengthen its presence at the International Home + Housewares Show. After success with rental booth setups, the company wanted to elevate its exhibit with a custom build that could better showcase its portfolio of sub-brands and create distinct areas for products, meetings, demos, and networking.

Freeman delivered a sleek, double-decker custom booth with wood, glass, and metal finishes, dedicated brand zones for Black + Decker, Remington, George Foreman, and Russell Hobbs, plus meeting rooms, test kitchens, and an open chef demo area. The result was a major success at Spectrum Brands’ key event, generating new business, increasing attendance, and being described as “one of the best shows ever,” leading Spectrum to plan continued use of the custom structure with Freeman’s ongoing enhancements.

Spectrum Brands