Case Study: HIMSS achieves a fully digital, highly engaging global conference with Freeman

Solving the world’s health IT challenges

HIMSS, organizer of the annual HIMSS Conference that draws nearly 45,000 healthcare IT professionals, faced the challenge of uniting a global, tech‑savvy audience in a single live event while delivering cutting‑edge digital experiences. Freeman partnered with HIMSS to provide Event Technology & Software and Production & Audio Visual services to modernize the program and bridge physical and virtual engagement.

Freeman implemented a fully digital program — from augmented and virtual reality experiences and a 30,000‑sq‑ft Interoperability Showcase to a Developer Innovation Lab, presentation management for nearly 400 sub‑sessions, 30 digital signs, OnlineEvent for remote attendees, LED posters, an interactive sponsor well, a 20×60‑ft video wall, and Facebook Live streaming. The result: smoother session delivery with over 96% of presenters uploading files, strong engagement with 44K engaged social users and 119K+ tweets, and energized knowledge‑sharing across attendees and exhibitors.

HIMSS