Case Study: Meguiar’s Drives Engagement with Freeman’s Virtual Booth Experience

Putting flawless shine on a digital exhibit experience

Meguiar’s, the California-based 3M car care brand known for its Reflect Your Passion™ tagline, faced a major challenge when SEMA moved from a traditional in-person trade show to the fully digital SEMA360 format. Wanting to reach a broader international audience and create an evergreen experience for buyers, enthusiasts, and retail partners, Meguiar’s turned to Freeman for help creating a stand-alone virtual trade show presence.

Freeman’s digital interactive team built the “Meguiar’s Experience,” a mobile-friendly, fully interactive virtual booth with 360-degree product views, how-to videos, and vehicle walk-arounds, while also enabling detailed click tracking and data collection. Freeman and Meguiar’s promoted the experience through sales teams, influencer partnerships, and social media, resulting in over 13,000 visitors during SEMA360 and 50,000 additional users afterward, while giving Meguiar’s a valuable long-term content and analytics platform.

Meguiar’s

Mike Pennington

Director of Customer Relations