Case Study: FinancialForce delivers a profitable virtual brand experience with Freeman

How Freeman helped FinancialForce deliver a profitable brand experience online

FinancialForce, a cloud-based application provider, needed to quickly rework its annual customer, partner, and prospect meeting when COVID-19 made an in-person event impossible. Looking for more than a basic webinar, the team turned to Freeman to help create a meaningful virtual summit that could still deliver product information, thought leadership, and customer engagement.

Freeman delivered a live virtual brand experience with a customized event platform, broadcast strategy, speaker prep, remote rehearsals, and behind-the-scenes production support. The FinancialForceX Virtual Summit engaged more than 2,000 attendees, exceeded registration goals by 150%, and generated an average of 4.63 clicks per visit, with participation from 15 countries and new interest from additional verticals and geographies.

FinancialForce

Julie Clarke

Director of Field Marketing & Global Events