Case Study: ASD Market Week drives face-to-face buying success with Freeman’s regional road show

How ASD brought the Market Week show directly to buyers

ASD Market Week, a leading U.S. trade show for consumer merchandise, needed a safer way to keep buyers and vendors connected in early 2021 as COVID-19 restrictions made its traditional spring event difficult to hold. Freeman helped ASD rethink how to deliver the in-person discovery experience that buyers rely on, while protecting the Market Week brand and maintaining business momentum.

Freeman supported ASD in transforming the show into a regional “road show” with smaller buying events in Orlando and Dallas, backed by heat-map-driven location planning, co-location promotions, virtual exhibitor listings, and a dedicated call center for compressed marketing and communications. The result was a strong turnout: attendance reached 35% above goal in both cities, 33% of attendees were net new, and the buyer-to-vendor ratio exceeded expectations, proving the model could drive new business without cannibalizing future Vegas plans.

ASD Market Week

Camille Candella

Vice President of Marketing