Case Study: American Association for Cancer Research extends education impact with Freeman AV

How AACR Extended Its Education Impact with AV | Freeman- Freeman

The American Association for Cancer Research (AACR) faced the challenge of delivering high-stakes scientific education at their annual meeting with zero tolerance for technical risk. They needed to provide reliable, consistent access to content for thousands of on-site and remote members across 143 countries, ensuring all sessions met the same high production standard while justifying every AV expenditure with a clear learning outcome. They partnered with event technology vendor Freeman for AV production and logistics.

Freeman implemented a connected AV system as educational infrastructure, not spectacle, which included general session production, managed breakouts, overflow streaming, and digital signage. This solution extended the meeting's reach and impact, resulting in 8,296 online users during the event and 4,291 post-event viewers. Freeman's approach ensured seamless, glitch-free delivery of CE-eligible content, reinforced AACR's scientific credibility, and provided members with on-demand access long after the live event concluded.

American Association for Cancer Research