Case Study: Specialty Equipment Market Association (SEMA) achieves record sponsorship sales with Freeman's Envision Pro

Driving New Sponsorship Opportunities

Specialty Equipment Market Association (SEMA) runs the SEMA Show, the world’s premier automotive specialty products trade event, attracting more than 70,000 buyers and showcasing some 3,000 new parts. To unlock exterior and façade sponsorship inventory, Freeman toured the building with SEMA’s planning committee, mapped every magnetic opportunity, and built a SEMA‑branded website powered by Envision Pro by Freeman™ so potential sponsors could virtually tour the venue and see real‑time, visualized sponsorship placements.

Freeman’s Envision Pro enabled SEMA’s 10‑person sales team to demonstrate and collaborate on opportunities, avoid placement conflicts, and clearly show sponsors the traffic and visibility their investments would generate. The tool streamlined sponsorship sales and management, delivering SEMA’s “biggest year selling sponsorships” — allowing the association to raise prices, sell more sponsorships, and ultimately blow past its revenue goals.

SEMA

Peter MacGillivray

VP, Communications & Events