Case Study: SCTE achieves a successful virtual Cable-Tec Expo with Freeman

Converting a crisis into a crowd-pleasing event

SCTE turned to Freeman when its annual Cable-Tec Expo had to move online after the Colorado Convention Center was declared an emergency facility during COVID-19. With just five months to convert a large, networking-heavy trade show into a virtual experience, SCTE needed a way to preserve live-event energy, sponsor value, and attendee engagement.

Freeman implemented its modular event platform, along with virtual sponsor showcases, matchmaking, appointment scheduling, a media room, presentation management, and AV support for speakers. The virtual Expo doubled registration, expanded international attendance from about 69 to 104 countries, drew an average of 7.9 hours per attendee, generated 2,500+ media mentions, hosted 40 CTO tours with 200+ CTOs, and drove 34,000 recommendations/matches plus 1,300+ meetings.

SCTE

Mark Dzuban

President & Chief Executive Officer