Case Study: Fruitisimo streamlines complex project management with Freelo

How Freelo helps fruit lovers from Fruitisimo manage projects

Fruitisimo, a retail business with 100+ team members, needed a better way to manage complex projects such as branch openings, refits, e-shop launches, EDI implementation, annual planning, and foreign expansion. The company had been using shared Excel files, but as more people and more moving parts were involved, Excel became too limited and started getting in the way of successful project coordination.

By switching to Freelo, Fruitisimo gained a clearer system for collaboration, task tracking, and storing notes and handouts in one place. Freelo also made it easy to repeat recurring tasks, helping the accounting team avoid missed tax deadlines and monthly closings, while improving regular HR routines like 1:1 meetings. Fruitisimo said Freelo was clearer and more user-friendly than competing tools, especially for non-technical users, and praised Freelo for making project work easier rather than adding extra administration.

Fruitisimo

Michal Polesný

Chief Financial Officer