Case Study: Cakehead boosts e-commerce sales with Free Thinking Design's WooCommerce store

Cakehead launches a WooCommerce store with Free Thinking Design after Covid pivot

The customer, Cakehead, an award-winning brownie and bake company, needed to pivot its business strategy and launch a direct-to-consumer e-commerce site after its wholesale plans were disrupted. They partnered with Free Thinking Design to create an optimized WooCommerce store that would reflect their brand quality and provide an excellent customer service experience.

Free Thinking Design developed a bespoke WordPress e-commerce solution featuring an optimized checkout with gift messaging and delivery date selection. The vendor also integrated extensive marketing tools and built a custom React app for order management and stock control. This resulted in more efficient systems, a beautiful and fast website, and a scalable platform for future growth, supported by high referral and repeat traffic from delighted customers.

Cakehead