Case Study: The Players Impact streamlines athlete membership onboarding with Free Range

The Players Impact streamlines applicant intake and cuts admin emails with Free Range

The Players Impact (TPI), an elite investment community for professional athletes, faced the challenge of refreshing its brand and launching a new website ahead of its acquisition announcement. They needed a seamless user experience supported by custom middleware connecting WordPress, Stripe, and Hivebrite. Free Range was engaged to handle this brand and web development project.

Free Range conducted a brand workshop and competitive analysis before designing a new visual identity and website. They developed custom middleware to integrate the backend systems, creating an automated applicant sorting process and a streamlined frontend user flow for membership applications. The new website successfully streamlined TPI's applicant intake, reducing administrative time spent on emails and allowing more focus on securing opportunities for members.

The Players Impact (tpi)