Case Study: Climate and Land Use Alliance clarifies its global strategy with Free Range

Climate and Land Use Alliance launches Strategic Compass 2024-2030 with Free Range

The Climate and Land Use Alliance (CLUA) needed to communicate its new global Strategic Compass 2024-2030 to diverse worldwide stakeholders, including member foundations and government actors. The challenge involved translating a complex strategy into clear communications materials while juggling multiple deliverables and incorporating feedback from stakeholders across five distinct regional focus areas. They partnered with the vendor Free Range for storytelling and design services.

Free Range addressed this by engaging in in-depth conversations with CLUA and its stakeholders to refine messaging and design. The solution included a website overhaul with a streamlined information architecture, custom regional strategy summary documents for each focus area, and a comprehensive strategy deck. As a result, CLUA continues to rely on these materials to effectively spread awareness of its strategic priorities globally.

Climate and Land Use Alliance (clua)