Case Study: Leading Adult Products Retailer reduces fraud losses with Fraud.net

Protecting High-Risk eCommerce from Sophisticated Fraud

Leading Adult Products Retailer, a North Carolina-based eCommerce company founded in 1971, faced unusually high fraud pressure because the adult products industry is heavily targeted by criminals. When it first looked for a solution, the retailer was losing over $100,000 per month to fraud and needed a way to reduce losses without creating unnecessary friction for legitimate shoppers.

Fraud.net implemented a tailored fraud prevention program using custom machine learning models, consortium intelligence, intelligent rules, real-time monitoring, and risk segmentation. Over six months, Fraud.net helped the retailer cut fraud rates by 65%, reduce false declines by 80%, and save $60,000 per month in fraud losses, while also improving the customer experience.