Case Study: wetter.com reduces bot traffic and boosts ad efficiency with fraud0

Wetter.com cuts bot traffic to 2.5% with fraud0

wetter.com, a leading weather information platform, faced the challenge of accurately distinguishing between bot and human traffic across its 2.5 billion annual visits in order to maintain its high-quality inventory standards. To gain deeper insights, they collaborated with fraud0 and implemented its onsite technology to detect invalid traffic.

The solution from fraud0 successfully identified and reduced bot traffic to just 2.5% of total visitors. Furthermore, the analysis revealed that 78% of wetter.com's users are highly engaged. Test campaigns demonstrated that advertising with this premium, human audience is 51% more cost-effective for advertisers, proving the high quality and value of the publisher's traffic.

Wetter.com